5 Signs You're Buying Real Gold Jewellery (And Not Getting Cheated)
By Dhirsons Jewellers Karol Bagh | Trusted Since 1965
Buying gold isn’t just an emotional investment in India — it’s also a financial one. But with rising gold prices and duplicate markets, many customers unknowingly fall prey to fraud. Here are 5 signs that guarantee you're purchasing genuine, hallmarked gold jewellery every single time.
1. Look for the BIS Hallmark
The BIS (Bureau of Indian Standards) hallmark is the most important symbol of gold purity. If a piece doesn’t carry this mark, avoid it. The mark includes:
- BIS Logo
- Purity in karats (e.g., 22K916)
- Jeweller's identification mark
- Assaying centre number
2. Check for 22K916 Engraving
“22K916” means 91.6% pure gold — the standard for fine jewellery in India. Anything less (like 18K or 14K) is used in fashion jewellery. Dhirsons Jewellers only deals in authentic 22K916 hallmarked pieces, with purity you can trust.
3. Always Ask for a Detailed Invoice
Your bill should clearly mention:
- Gold weight
- Rate per gram
- Making charges (ideally flat 5%)
- GST (3%)
At Dhirsons Jewellers Karol Bagh, we provide transparent billing with no hidden charges.
4. Know the Day’s Gold Rate
Gold prices fluctuate daily. Unscrupulous jewellers sometimes use inflated rates to increase bills. At Dhirsons, we display the live net gold rate daily and even offer Rs.2000/10gm below market pricing.
5. Buy from a Trusted, Family-Owned Jeweller
Nothing beats reputation. Look for a jeweller who’s been in business for decades — like Dhirsons Jewellers Karol Bagh. We've earned generations of trust through honest pricing, BIS-certified products, and superior service.
Final Thoughts
Gold buying doesn’t have to be risky. Just follow these five signs, and you’ll walk away with real value. If you're looking for BIS-hallmarked gold, fair pricing, and family trust — drop by our Karol Bagh showroom or chat with us on WhatsApp.
Visit us at 2652-53, Bank Street, Karol Bagh, New Delhi — just 3 mins from Karol Bagh Metro Station. Discover how real gold should be sold.
